TSC X Artist Collaborations

Led an artist collaboration that transformed overstock organic, naturally dyed basics into upcycled pieces featuring playful, relevant graphics for kids and adults. Strategically partnered with a parent artist to ensure an authentic, organic fit with our audience.

Directed creative, merchandising quantities, and full campaign execution across ecommerce, paid, and organic channels. The initial launch sold through quickly, driving a successful second upcycle release.