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Brand Marketing Strategist

Global brand marketing leader with 10+ years of experience driving growth for luxury fashion and lifestyle brands. Proven track record of building aspirational brand narratives, leading 360° marketing strategies, and scaling revenue through integrated digital, retail, and experiential campaigns. Expert in cross functional leadership, global product launches, and merchandising strategy, with a data driven approach to brand storytelling.

Experience

01

Brand Marketing Consultant (2021 - Present)

Freelance

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  • Eyewear startup GTM strategy and execution.

    • Define positioning, messaging, channel strategy, launch roadmap, and integrated marketing priorities.

    • Build and lead end-to-end marketing across brand, creative, e-commerce, CRM, social, paid, editorial, and content, establishing the brand’s customer-facing ecosystem.

    • Drive brand awareness and growth strategy through PR and tastemaker seeding, and performance reporting, building infrastructure for future launches and wholesale expansion.

  • Small business (NYC salon and upstate NY florist) marketing asset development across branding and website (logo, social, digital, and printed materials).

02

The Sunday Collective (2022 - 2026)

Director of Marketing and Merchandising

  • Lead all marketing programs across brand, organic, digital, PR, influencer, paid, partnerships, and in-store activations.

  • Spearheaded the merchandising program to lead seasonal collection development and sync business results with marketing strategy.

  • Increased annual revenue by 60% from 2024–2025 through creative campaigns, promotional initiatives, and advertising strategy.

  • Managed cross-functional teams for company-wide initiatives, ensuring consistent brand expression.

  • Produced content for photo/video shoots, influencer campaigns, email, SMS, and paid social for 360 marketing campaigns.

  • Launched successful NYC and Paris pop-up experiences, overseeing concept development and overall execution.

Marketing Manager

  • Strategized and executed 360 marketing campaigns for wholesale channels, including Bloomingdales and Nordstrom.

  • Developed an organic marketing strategy to increase newsletter subscribers by 60% YOY and Instagram followers by 20% YOY.

  • Led influencer, PR, and advertising programs to elevate and increase brand awareness.

  • Execute all production of editorial, on-figure, and flat-lay photoshoots.

  • Branding audit - developed new logo, brand toolkit, and overall aesthetic direction.

03

Flower School New York (2021 - 2022)

Marketing Manager

  • Directed branding efforts including visual identity, voice, and cross channel storytelling.

  • Developed annual marketing plans, budgets, and KPIs aligned with business growth objectives.

  • Planned and managed brand partnerships, projects, and events for increased visibility.

04

J.Crew (2012 - 2020)

International Marketing Manager

  • Led end to end development and regional rollout of international campaigns across UK, France, Hong Kong, and Canada.

  • Executed multi market brand partnerships and activations to elevate brand perception and increase store traffic.

  • Managed local agencies in each market to adapt seasonal brand messaging and drive campaign relevance locally.

  • Developed and managed global marketing budgets and media plans, aligning with ROI goals.

International Marketing Associate

  • Strategized and executed seasonal campaigns and product launches with international agencies, press, and influencers.

  • Planned international market specific events, calendars, and brand messaging.

Public Relations Assistant

  • Secured campaign, product launch, and event features with key media outlets.

  • Coordinated and managed press events such as New York Fashion Week and press interviews.

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