Brand Marketing Strategist

Global brand marketing leader with 10+ years of experience driving growth for luxury fashion and lifestyle brands. Proven track record of building aspirational brand narratives, leading 360° marketing strategies, and scaling revenue through integrated digital, retail, and experiential campaigns. Expert in cross functional leadership, global product launches, and merchandising strategy, with a data driven approach to brand storytelling.

Experience

The Sunday Collective (2022 - Present)

Director of Marketing and Merchandising

Lead integrated marketing campaigns across digital, retail, and experiential channels, including branding, organic marketing, content and ad creation, partnerships, and in store activations.
Develop and spearhead a merchandising program to lead seasonal collection development and meet sell through rate KPIS.
Manage cross functional teams in design, merchandising, e-commerce, and PR to ensure consistent brand expression.
Produce content for photo/video shoots, influencer campaigns, email, SMS, and paid social for 360 marketing campaigns.
Increased annual revenue by 60% from 2024–2025 through creative campaigns, promotional initiatives, and advertising strategy.
Launched successful NYC and Paris pop-up experiences, overseeing concept development and overall execution.

Marketing Manager

Strategized, wrote, and created marketing campaigns across ecom and wholesale channels including Bloomingdales and Nordstrom.
Developed an organic marketing strategy to increase newsletter subscribers by 60% and Instagram followers by 20%.
Led influencer, PR, and advertising programs to elevate and increase brand awareness.
Execute all production of editorial, on-figure, and flat-lay photoshoots.
Branding audit - developed new logo, brand toolkit, and overall aesthetic direction.

Flower School New York (2021 - 2022)

Marketing Manager

Directed branding efforts including visual identity, voice, and cross channel storytelling.
Developed annual marketing plans, budgets, and KPIs aligned with business growth objectives.
Planned and managed brand partnerships, projects, and events for increased visibility.

Freelance (2021 - 2022)

Branding and Graphic Design

Website and brand development for small businesses, including logo, social, digital, and printed marketing materials.

J.Crew (2012 - 2020)

International Marketing Manager

Led end to end development and regional rollout of international campaigns across UK, France, Hong Kong, and Canada.
Executed multi market brand partnerships and activations to elevate brand perception and increase store traffic.
Managed local agencies in each market to adapt seasonal brand messaging and drive campaign relevance locally.
Developed and managed global marketing budgets and media plans, aligning with ROI goals.

International Marketing Associate

Strategized and executed seasonal campaigns and product launches with international agencies, press, and influencers.
Planned international market specific events, calendars, and brand messaging.

Public Relations Assistant

Pitched and secured campaign, product launch, and event features with key media outlets.
Coordinated and managed press events such as New York Fashion Week and press interviews.